
Okay, I realize that I’m somewhat of a cheap date.
At 55 years old I’m impressed with cut & paste and TVs that can stop a program while you run to the bathroom. I’m amazed with long distance telephone service, let alone being able to SEE the person you’re speaking to (if you opt to use Skype.) I still remember the sense of wonder I had when IBM upgraded its Selectric typewriter to include an internal correction feature, which eliminated the need for cover-up tape and whiteout.
Wow.
So much has changed and advanced over the course of my lifetime. We truly are living in the technological revolution.
Yesterday I was, once again, astounded by a new product. I don’t watch network television or buy magazines and newspapers, so most of the advertising I see is on the Internet. In case you haven’t heard of it yet, this little gem came up on my Facebook newsfeed and I wanted to share it with you.
They’re called the Amazon Dash Buttons.
Jeff Bezos and his software engineers have devised another way to retain current customers and attract new ones with the simple push of a button.
Forget shopping lists and strategically placed sticky notes. Now you can place a Dash Button near the item in question and when it runs low, simply push the button. It is connected to WiFi and automatically places an order with Amazon for that particular item.
Genius.
Or is it Evil Genius?
The idea behind the Dash Buttons are to make shopping convenient and increase Amazon’s bottom line. But, is there a downside?
Mark Wilson wrote a piece for Fast Company that talks about the negative aspects, while the link above takes you to the Amazon page that details the advantages of this product.
As is always the case in consumer affairs, you be the judge. Then let me know your thoughts in the comments section. I’m interested to hear if anyone has used this yet.
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